Let’s Be Clear…
If you own a business, you need marketing.
If you’re an entrepreneur, you need marketing.
If you offer a product or service that can help others, you need marketing.
Being successful in your business means becoming good at marketing.
The Inner Game
Starting with that, if you don’t feel that you’re prepared to become good at marketing, you have a lot of inner work to do first.
The mindset of a marketer is vastly different than the mindset of a business owner.
The business owner says, “it should be perfect!”… The marketer says, “it should be fast!”
Becoming good at marketing means becoming comfortable with imperfection.
The Agile Method
The Agile method is a marketing-based method of rapid growth.
It looks something like this…
Good is good enough. Get it out there, collect data, make changes, repeat…
This turns good into better.
Now, take better and get it out there, collect data, make changes, repeat…
This turns better into great!
Now keep going. This turns success into an inevitability instead of just a possibility.
How long are you willing to spin your wheels without knowing if you’re getting any traction?