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Not everyone needs a WordPress website, but most businesses do.

I know what you’re thinking, “I tried WordPress and it was really difficult!”

Not all themes are created equal

In reality, what you tried was likely a bad theme. WordPress is just the engine.

If Lamborghini made the world’s best engine and then put it into a car that didn’t have a steering wheel, you would likely say that this is a really bad car.

The power is in the engine, the usability is in the theme.

A specific theme for a specific purpose

On theme forest (the world’s largest theme marketplace) there are more than 18,000 to choose from. This can quickly become overwhelming.

Luckily, there is a system for finding very good themes. When you use this system, you’ll eventually come to the conclusion that there are actually just a couple themes that really stand out:

Avada & Newspaper

Why these two themes?

Product-driven design vs. content-driven design

Product-driven design means that you first want people to learn about your product or service and then you want them to see your content.

Likewise, content-driven design is where you want your content to be front and center and your products are secondary.

That’s not to say one is more important than the other, this simply means the design should reflect your marketing priority.

Knowing when to use either is the key to understanding a big part of your overall marketing strategy.

What drives your business?

Are you a content-driven or product-driven business? 

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